Geek News Central’s Todd on “Netcast”

First off, let me point out that I love Todd from Geek News Central like a brother. His podcast is one of my absolute favorites, and I tend to listen to it within a few hours of its release. However, there are some times when Todd can be completely off-base. And that is definitely the case regarding Todd’s response to Leo LaPorte’s call to rename “podcasts” to “netcasts”:

Sure we have a long way to go in educating the public. But letís be honest, when I break podcasting down into a 45 second elevator pitch people can immediately say wow thatís pretty cool.I am not here to dismiss Leoís idea, but I think Leo should work with everyone to help drive public awareness of Podcasts and not the word Netcast. If we as Podcasters engage our audiences to start spreading the word about podcasting and give them a central resource to find info then I think we can really make a difference.

So my challenge is to Leo will you reverse course and help in the education of this new media.

I think that Todd has totally missed Leo’s point. Leo is trying to stave off Apple, as Apple tries to take control of all things “pod.” Apple does not have a right to the term “podcast,” but it seems very obvious that they are going to do their best to take control of it. The term itself is becoming a hindrance, as it draws an instant belief in potential new listener’s minds that this is an Apple/iPod thing. I know I am not the only person who has had someone ask, “Don’t I need an iPod to listen to a podcast?”

I think it is very cute that Todd has created his own little phrase that podcast theoretically stands for. But that’s all it is: cute. No one is ever going to associate “podcast” with “personal, on-demand broadcasts.” Sorry, Todd, but the “pod” will always call “iPod” to mind for people who are new to this form of media.

Having said that, I must point out I’m not thrilled with netcast, either. I mean, it’s a step in the right direction, and one can see an association there – internet broadcast = netcast. And lord knows I can’t come up with a better phrase myself.

Anyway, if anyone has the right to argue with Laporte on this issue, it is Todd. After all, he did write the book on podcasting. But I think he is backing the wrong side on this. Leo has a good idea, and the movement is worthy. Back netcasts today!

Related posts:

  1. links for 2006-10-10
  2. Geek News Central Podcast
  3. Tiny Mix Tapes

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Profile picI am a 40-ish uber-geek, Daoist and family man. Blessed to have one incredible wife and three wonderful kiddos. Dao has been kind to me.

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